April 25, 2007 --- Port Washington, NY
With the April tax filing deadline looming and Americans
looking for ways to fatten their pockets, traffic to both
Lotto/Sweepstakes and Coupon sites increased in March.
The Web site for Publishers Clearing House, PCH.com, led the
Lotto/Sweepstakes category with 6.8 million visitors, followed
by ePrize.net with 4.4 million visitors (up 20 percent) and
PrizeAmerica.com with 2.7 million visitors (up 166 percent).
State lottery sites garnering the most visitation for the month
were CALottery.com with 2.2 million visitors (up 22 percent),
NYLottery.org with 1.6 million visitors, MegaMillions.com with
1.5 million visitors (up 104 percent), Powerball.com with 1.4 million
visitors (up 71 percent), and FLALottery.com with 1.3 million visitors
(up 3 percent).
Similarly, coupon sites achieved substantial gains in March, as the
category grew 10 percent. CoolSavings.com led the category with 6.2 million
visitors (up 20 percent), followed by Eversave.com with 5.9 million visitors
(up 20 percent) and Coupons.com with 3.5 million visitors (up 31 percent).
Full story at http://www.pr-inside.com/shifts-in-ad-focus-rankings-in-r106291.htm